Each year the number of consumers using email technology grows. Earlier this week, I assisted a man born in the 40s with creating his very first Gmail account- something he’s avoided for a long time but had now become a necessity due to the purchase of his new laptop. In 2020, the number of email users was 4 billion and is projected to increase to 4.6 billion users in 2025. 

So we know email marketing can reach a lot of people. How can we create an effective marketing campaign that will stand out and convert members of your target audience into a customer? 

Here are 5 ideas to increase click-through rates and open rates in your email marketing campaigns.

Optimizing your business website and blog for SEO is a free, easy way for you to essentially “program” your landing pages, websites, and blogs to work for you and increase your visibility with your ideal audience. SEO Optimization, or search engine optimization, is setting up your website in a way that allows Google and other search engines to identify your website and link your services or expertise to users who are looking for them or may benefit from them.

Spivey Media is a media company based in Norman, Oklahoma and we know SEO. Here are 5 of our favorite benefits of SEO Optimization.

The most effective way to see a return on your marketing investment is by creating consistent video content. A terrific video series helps create trust around your brand and humanizes you and your business. Videos are the top-performing content on Facebook. Tutorials and behind-the-scenes videos make top-performing content on Instagram. According to HubSpot, 54% of consumers want to see more video content from a brand or business they support. 

Here are 3 types of creative videos you can create as part of your business marketing plan. 

The success of your music video, short film, or feature film production depends upon the quality of your film crew and their ability to make good decisions. A great film crew is punctual, flexible, productive, synergistic, knowledgeable, and experienced. But as someone with a great idea for a film or music video, who do you need to hire for your film crew? 

We break down a few of the must-have crew member roles in this blog. This isn’t an exhaustive list of film crew roles, we’ve just included the most essential ones to get you started. Once you have these key crew members, your producer can help you decide if you’ll need more film professionals to make your project a reality. 

If you are new to film and video production, creating a film advertisement, a web series, or a feature-length film can be a daunting experience. Finding the right crew that can deliver a quality product and help production run smoothly is key.

But where do you start when you are ready to hire a crew to begin pre-production on your film? The creatives at Spivey Media are here to help. We are based in Norman, Oklahoma and serve the greater Oklahoma City Metro area.

Not only can we provide a quality crew for your film production needs, we know where to look when hiring film production staff.

Here are five great ways to source a film crew for your next production if you have never hired a crew before.

SEO incorporation (or search engine optimization) is setting up your blog or website in a way that your ideal users will be able to find your business or brand when they type certain keywords into search engines like Google. Incorporating keywords and tags into your website shows Google what kind of business you do and what services you offer so your ideal audience will be able to locate your webpage.

Ranking high on Google’s search page is the goal of SEO Optimization. Incorporating SEO best practices puts your webpage at the forefront of search engine results and means you’ll have more eyes on your website and services.

Read on to find out more about SEO optimization and how to use keywords to rank higher on search engines like Google.

Spotify and streaming ads are a great way to reach your target audience. Streaming ads can be witty and clever or emotionally connective. They provide an interesting way to interact and engage your audience on their terms. Pair your content with your target audience’s niche interests and taste levels.

Read to the end to find out why Spotify advertisements might be the best way to spend your marketing dollars and truly connect with your ideal audience.

Shooting a music video is the best way to connect fans with your music. Fans of your tunes love to see music videos that pair with the band’s aesthetic and unique vision. Music videos are a lot of fun to shoot, but even the most seasoned film makers will agree that music videos are hard work.

Music videos are difficult to shoot because they require pooling together large groups of (sometimes unpaid) talent, backup dancers, and performers. You’ll also need to source props, scout and secure locations, and rent camera gear. Once you have these things and you’ve hired a director of photography, shoot days can be long and your videographer will need to complete a long shot list in a short amount of time. This process can be incredibly daunting.

That’s why we’ve compiled this list of 5 of our best tips to produce and shoot a music video while staying on time and budget.

Video content is a great way to engage with your target audience, show off your skills, and create valuable content for future clients. Creating video content is an excellent way to market your business if you are interested in seeing a positive impact on your return on investment for your marketing dollars. It also boosts click-through rates, lead generation, and customer retention percentages.
Here are a few video ideas so you can start brainstorming the type of video content that you’d like to produce.

Reddit had 430 million users in 2020. That number is still growing. Reddit is a great way to find and engage with your target audience and help you see a return on your marketing investments. Are you thinking of utilizing Reddit as part of your marketing plan but not sure where to start?

Read to the end for 4 tips for using Reddit advertising for your small business or brand.

Responsive web design is all about creating websites that look good on all platforms! From laptops, wide desktop monitors, to cell phones and tablets, responsive web designs conform to look great on any screen. A responsive web design will automatically adjust to fit any screen or viewpoint.

So what exactly is responsive web design and how can a creative media team help you create one to meet your brand’s needs? We’ll explain in this post.

Augmented Reality (or AR) has been shown to be effective in business marketing strategies. Mammoth brands like Jack Daniels, Burger King, and M&Ms have launched highly successful AR advertising campaigns and seen gigantic conversion rates and returns on their investment.

So what is Augmented Reality and how can an AR advertisement be the most clever and effective thing you can do as part of your business marketing strategy in 2022?

Read to the end to discover why Augmented Reality is right for your brand.

With a slew of free marketing avenues to take, many people imagine that email marketing is a thing of the past. This couldn’t be further from the truth. Email marketing is a highly effective strategy for connecting with your audience and converting sales. A great email marketing campaign can help you connect with your ideal audience in an authentic manner that builds strong trust in your brand and product.

Read on for 5 reasons why an email marketing campaign is the best marketing move for your business.

Blogging and SEO are buzz words that have been flying around the internet a lot lately. We all know what blogging is but what is SEO Optimization? SEO, or Search Engine Optimization has become important as it helps search engines find your webpage and display it to the most relevant users within each relevant search query.

Today’s average internet user reads a ton of blogs and they have become a stellar way to expand your audience reach and improve your brand’s trust while providing valuable content to potential clients.

Here are just 5 of the important ways a great blog can help drive traffic to your website.

You want your business website to convert your website traffic into valued customers. But how can you make a landing page for your website that is effective in doing so?

Here are 5 simple tips to creating a high converting landing page for your business website.

Whether you are ready to clean up your work or personal computer, or both, here are 7 tips for keeping your machine in top working order.

Here are 5 quick tips to optimize your Squarespace website for SEO.

Here are 5 steps to a successful Instagram marketing strategy.

Here are 5 advantages of Social Media Marketing for your business.