5 Quick Tips to Optimize Your Squarespace Website for SEO
You don’t have to be an SEO expert to make your website SEO friendly. SEO stands for “Search Engine Optimization”. Building your website with SEO in mind can help potential customers locate your product or service. With a combination of searchable keywords and a high-converting website, you can turn your web traffic into loyal customers.
Here are 5 quick tips to optimize your Squarespace website for SEO.
Plant Keywords into the Header of your Website
Google will automatically pull keywords from your headers for a google search. Creating headers with highly searched keywords is an important start for ensuring that your website will appear in google searches. The goal is to rank as high as possible in google rankings for your targeted keywords.
Using headers that incorporate keywords is far more effective than placing the brand name in your site’s headers field. Save your brand name for the website URL and the Logo section of your Squarespace website.
Try to make the headers stand out while still utilizing important keywords. If your company sells stationary in Norman, Oklahoma, make sure your keywords include “stationary” and “Norman, Oklahoma”.
Add Image Alt Text- SEO Keywords for Each Image
Adding keywords for each image in the “Image Alt. Text” field for each photo can help your site rank in google image search which can bring in traffic for your particular niche.
Use relevant keywords while still being descriptive about the photo’s content for effective results.
Incorporate Blog Posts with Relevant Keywords
Adding a blog page to your website is one of the quickest ways to generate traffic while targeting multiple keywords. Find a blog post topic that is highly searched and use your blog as an opportunity to talk about your keywords organically and in detail. Blogs provide value to your customer which helps build trust and likeability for your brand which will help convert web traffic into loyal clients.
Add SEO Title and Description for Each Page
For most pages in Squarespace the SEO Title and Description will auto-populate from your website into Google but you can also customize the SEO title and Description sections to drive traffic to your website.
You’ll want to make your brand stand out in the description, use this field to entice users to click on your link.
Make sure each title and description are unique, don’t copy and paste here.
Analyze the Effectiveness of Your Keywords using SEMRush or another Google SERP Simulator
Utilize SEMRush and Google SERP Simulators to test your keywords and do a little research on the brands that rank at the top of the google page for your specific keywords. Your ideal keyword is a descriptive combination of words with low competition but high search rates.
Our customers love that we can help them utilize SEO analytics, write blog posts for SEO, and design their website and content copy with SEO principles in mind.
Spivey Media can help with all of these things.
Our packages are scalable to any size business or budget. We keep your business looking fresh online, so you can focus on your clients.
Spivey Media is located in Norman, Oklahoma. Contact us today, we’d love to hear more about your business or project.