5 Benefits of SEO Optimization for Your Business
Optimizing your business website and blog for SEO is a free, easy way for you to essentially “program” your landing pages, websites, and blogs to work for you and increase your visibility with your ideal audience. SEO Optimization, or search engine optimization, is setting up your website in a way that allows Google and other search engines to identify your website and link your services or expertise to users who are looking for them or may benefit from them.
Spivey Media is a media company based in Norman, Oklahoma and we know SEO. Here are 5 of our favorite benefits of SEO Optimization.
INCREASE CREDIBILITY
Having a business website that ranks high in Google means that your business will rank higher in trustworthiness and quality, which boosts the credibility of your business.
Increasing your site’s page load speed and researching and including keywords in your web copy will also boost your credibility.
HELP YOU RANK BETTER IN SEARCHES
Researching keywords and strategically, yet organically including them in your web copy and blog posts help you rank better in searches where the user is searching for content related to your keywords. This means that when a user searches for information about your business niche, they’ll be more likely to come across your content.
The professionals at Spivey Media use analytic information from your website host along with information available on keyword difficulty and other information on keywords and demographics to improve the likelihood of attracting search users with specific keywords.
QUANTIFY YOUR RETURN ON INVESTMENT
Using SEO keywords and SEO best practices, we can use analytic information to determine which keywords are working for your website and what additional keywords users are searching for to locate your website. Then we can refine keywords used within your copy to attract more of these users.
Using this analytical information, it’s easy to see what keywords are working and therefore quantify your return on investment in terms of website visitor numbers and engagement within your website therein.
REACH YOUR IDEAL AUDIENCE
Using a combination of the above strategies you can see how SEO optimization can lend to reaching your ideal audience. Showing that your website has the information that the user is looking for makes you an industry expert and since people naturally will want to locate a credible expert in the field they’re curious about, they’ll find you.
Having your ideal audience and customer come to your website is as good as having them turn up on your doorstep. This helps you seal the deal and convert web visitors into loyal customers.
IMPROVE VISITOR ENGAGEMENT
Attracting your target audience and tailoring content to their search habits means that you’ll have more of your ideal audience visiting your website. This means that your visitors are more likely to engage with your content since it is, after all, made just for them. You’ll see an increase in click-through rates and a decrease in your bounce rate.
The bounce rate refers to the percentage of users who leave your site after viewing just one page. Visitor engagement is a positive thing because it means that your visitors are interested in your content which can lead to them being curious about your products, service, or brand.
Even if they aren’t converted into a client or customer, they are likely to tell someone else about your business.
READY TO OPTIMIZE YOUR BUSINESS WEBSITE FOR SEO?
The experts at Spivey Media are ready to convert your website into a clever marketing tool that attracts more members of your target audience. We can help you create a highly-converting landing page and optimize each photo, and even each page on your website, using SEO best practices that will increase your likelihood of being viewed by users that are searching for keywords related to your brand or business.
We are ready to help your brand be the first thing that web search users see when they type in your service in Oklahoma City, Norman, Oklahoma, or wherever your business is located.
Contact Spivey Media today to get started on SEO enhancements to your website. If you need a total website redesign, or someone to write your weekly or monthly SEO-optimized blog, we’d love to make that happen too!