5 Advantages of Utilizing Social Media Marketing for Your Business

Many business owners these days are overwhelmed with choices when it comes to social media marketing. Whether you are running an existing business and have been doing so for years or you are in your first few months of business and are wondering how important it is to have an online presence, it is important to know that there are many advantages to using social media to market your business. It has never been so easy or cost-effective to use social media to advertise for your company. 
Here are 5 advantages of Social Media Marketing for your business.

Get your product in front of the correct audience

With social media marketing you can get your brand in front of the correct audience by targeting the demographic of your proven buyer. With social media marketing you can identify your target audience and then apply this data to appeal to your ideal audience. This also gives your company the ability to use targeted advertising. Targeted advertising and knowing your target audience can help ensure that your advertising dollars are being used in the most efficient way and being spent where they count. By getting your product in front of the proven consumer you increase your chances of converting a social media user into a customer.

Increase Brand Awareness

Having a social media presence is almost a requirement these days. Using social media helps increase awareness around your brand and potential customers will have a more in-depth idea of what services you offer, what your availability or hours of operation are, how to contact you, and what your brand stands for. 

You’ll be able to reach like-minded people in your niche by releasing social media posts that show what your business and brand stand for. With increased brand awareness you will increase exposure to your brand and be able to convert loyal customers who will in turn promote your brand by word of mouth.

Cost-Effective Advertising

Social Media is a cost-effective way to promote your brand. There are many free ways to spread the reach of your brand through hashtags, groups, targeted campaigns, and simply by having a well-thought out social media marketing plan and online presence. There are also low-cost promotional services that exist within each platform to improve your reach within your audience.

More In-bound Traffic

Using social media marketing and SEO keywords can help direct traffic to your website where users will be able to sign up for newsletters and learn more about your brand and services. A good social media marketing plan will open your business to a whole world of consumers that may not otherwise come into contact with your brand. 

Collecting user’s email addresses for newsletters and releasing targeted posts and advertisements can be a great way to re-target your audience and convert them into customers if your marketing strategy failed to convert them the first time. Social media offers the ability to test what works on your particular audience within your niche and make adjustments after determining what works. 

If a particular keyword is boosting traffic, you may want to use that keyword again in your next post or blog. If that keyword doesn’t yield any traffic you may want to table it and try something more relevant to your brand or more appealing to your audience.

Improved Brand Loyalty and Higher Conversion Rate

Having a social media presence is an important way to let today’s consumer know that you exist and are thriving. Having a current and up-to-date and searchable online presence gives customers confidence in you which will increase brand loyalty. Today’s consumer wants to know that they are investing their dollars in a product that is quality and that the company behind the product is one they can stand by and rely on. 

Having loyal customers means having a system of individuals that will support and promote your brand when you’re not looking.
A social media presence helps consumers remember that behind your brand or business is a person or a team of people. People buy products from people, not from companies. Show your audience that you are a real person and they are more likely to buy from you and you’ll have converted a happy and loyal customer. Happy customers mean return customers and positive word of mouth around your brand.

Spivey Media can help with all of your digital marketing needs. We can assist you with your SEO, website, social media presence, and more. We keep your business looking fresh online, so you can focus on your clients. Our packages are scalable to any size business or budget.

Contact us today to discuss your digital marketing needs!