3 Inventive Ideas for Creating an Engaging Video Series
The most effective way to see a return on your marketing investment is by creating consistent video content. A terrific video series helps create trust around your brand and humanizes you and your business. Videos are the top-performing content on Facebook. Tutorials and behind-the-scenes videos make top-performing content on Instagram. According to HubSpot, 54% of consumers want to see more video content from a brand or business they support.
Here are 3 types of creative videos you can create as part of your business marketing plan.
INTERVIEWS
Interview employees of your company to showcase your company’s unique voice. Ask them what is the best thing about your product or brand. Ask them what it’s like working for your company or ask them Frequently Asked Questions surrounding your product. This provides your audience with an exclusive, behind-the-scenes look into the world of your brand or business.
This is great for your business because people love to feel like they’re a part of something. It’s also the perfect way to build trust with your ideal audience. Customers will already feel like they know your staff from these interviews and will be more comfortable purchasing your services since you and your crew will feel like old friends.
HOW-TO SERIES OR EXPLAINER VIDEOS
Provide valuable content to your target audience by showing them how to. Providing expert knowledge and helpful content is a great way to engage your audience, build trust, and add value to the lives of your clients. It also shows that you know what you’re talking about and can be counted on to provide top-tier service.
Highlight your expertise and show your clients that you are service-minded by creating a series of explainer videos showcasing the use of your product. You can also create a how-to video that explains how to perform a certain function, then you can show them how your product or service can simplify the complex process.
BEHIND-THE-SCENES
Providing behind-the-scenes videos gives your target audience a glimpse into the daily workings of your business. This helps create trust, humanizes your brand, and helps build rapport and likability between you and your client. Show them what makes you tick, what inspires you, and how you spend your day.
Walk your audience through a typical day in your life and show them just how hard you work to be the best at what you do! A client is more likely to hire someone who looks like they’d be fun and easy to work with as opposed to someone who is grumpy and is just going through the motions. This is your chance to show your client base why they should elect your services and why you stand out from the competition.
HIRING THE CREW AT SPIVEY MEDIA
Ready to dig in and begin developing your first video series? We’ve got you covered. The professional creatives at Spivey Media can guide you from the planning stages of your video project, all the way through to writing, producing, editing, and distributing your web series.
Contact us today and tell us about your idea. We will discuss your vision, needs, and budget and then get started developing a plan to bring your video series to life!