3 Reasons Why Spotify Advertisement Might Be the Best Way to Promote Your Business or Brand
Spotify and streaming ads are a great way to reach your target audience. Streaming ads can be witty and clever or emotionally connective. They provide an interesting way to interact and engage your audience on their terms. Pair your content with your target audience’s niche interests and taste levels.
Read to the end to find out why Spotify advertisements might be the best way to spend your marketing dollars and truly connect with your ideal audience.
CONNECT AND CREATE A BOND WITH YOUR AUDIENCE
Audio ads are an excellent way to connect and create an emotional bond with your audience. As listeners move from their podcast or musical content into an ad break, 93% of the brain’s engagement transfers to the advertisement. This is your chance to provide interesting and memorable content about your brand or product features.
CREATE ENGAGING CONTENT THAT YOUR AUDIENCE WILL LISTEN TO
The best way to get the most out of your streaming ad is to produce content that your audience will connect with. Users have their volume turned up and their listening ears on and will be certain to hear your advertisement. Create engaging content that won’t jar the listeners out of their mood. This way, you can curate and be a part of their listening experience wherever they are listening.
MATCH YOUR BRAND WITH LISTENERS THAT WILL LOVE YOUR PRODUCT OR SERVICE
Due to the nature of Spotify’s AI, the interface is already familiar with their audience, their daily listening habits, and even products or services that they may be interested in. Utilizing Spotify’s AI features ensures that they’ll know where to insert your advertisement to create a cohesive listening experience. They’ll also be able to pair your brand or service with users that will love your product. Get your business or product in front of your target audience by producing an interesting and creative streaming advertisement.
MEET YOUR AUDIENCE WHERE THEY ARE
Spotify and streaming service users listen everywhere. That means wherever your audience is, whether at the gym, in the car, at home, or at work, you’ll be able to meet them where they are. This provides endless opportunities to engage your audience and to be sure that your advertisement is heard.
Spotify users spend an average of 25 hours per month listening to Spotify. 44% of their users access the app daily. That’s more time than some people spend cooking every month!
This gives your streaming ad plenty of chances to meet your target audience.
READY TO START PRE-PRODUCTION ON YOUR SPOTIFY OR STREAMING SERVICE ADVERTISMENT?
The creative professionals at Spivey Media are ready to help you create a streaming ad or Spotify advertisement for your brand, band, business, or product. Whether small or large, we can help you craft an impressive and unique ad that fits your brand’s unique aesthetic.
Contact us today and ask us how we can help you produce your next streaming radio advertisement. We’ll sit down with you and create an ad concept and script. Then we’ll connect you with voice talent, professional recording gear, engineering, and mastering services to help bring your ad to life.
Spivey Media is based in Norman, Oklahoma. We are ready to help you produce the next big thing!