3 Inspiring Ideas: Create Video Series for Your Small Business [Generate Leads & Build Trust]
Video content is a great way to engage with your target audience, show off your skills, and create valuable content for future clients. Creating video content is an excellent way to market your business if you are interested in seeing a positive impact on your return on investment for your marketing dollars. It also boosts click-through rates, lead generation, and customer retention percentages.
If you have never created a video, you have a lot to learn to begin producing and distributing your video series. Lights, camera, sound, and costuming are just a few of the things that go into creating your videos. You also need to have fantastic content and a deliverable script.
Here are a few video ideas so you can start brainstorming the type of video content that you’d like to produce.
PRODUCT PROMOS
A product promo is something that you can create and release to generate buzz and interest around your new product or update. You can use this promo video to expand upon the features of your product.
Use promo videos to show off your new product. Show a member of your target audience using your product. If you’ve just released a new line of coffee, show a barista grinding the beans and pulling a shot of espresso or pouring a cup of that rich and creamy Joe! If you’ve just released a new task-keeping software, show an employee navigating the system.
You can think of your promo video as a demo. Show off how your product looks and how it's used.
HOW-TO VIDEOS
Tutorial or explainer videos are a great way to provide valuable and informative information to your target audience and to people that will use your product. These videos help establish trust with your audience.
Show off what you know! When someone needs your product or service in the future, they’ll know that you have the skills and know-how to pull the project off! This also is a great way to show customers how to use your product, especially if there are a lot of steps involved or if it’s not 100% straightforward.
A series of binge-worthy explainer videos will push users down your marketing funnel. They’ll be on the lookout for future explainer videos containing your expertise and you’ll convert them into superfans and eventually, you’ll convert them into a customer.
A behind-the-scenes look of the Spivey Media team working with one of their fantastic clients!
COMPANY CULTURE VIDEOS
Allowing potential customers a behind-the-scenes look into the everyday lives of your employees and company functions provides them a peephole to know what working with you in the future may be like.
They’ll have insight into what kind of employees you keep in your fold, what it’s like spending a day in your office, and what to expect if they hired you for your services. Allowing potential clients a firsthand look into your inner workings is another great way to establish trust.
The creative professionals at Spivey Media are ready to help you create a video series for your brand or business. And we’ll all have fun doing it!
READY TO START PRODUCING YOUR VERY OWN VIDEO SERIES FOR YOUR SMALL BUSINESS OR BRAND?
The creative professionals at Spivey Media are ready to help you realize your advertising goals. Whether small or large, we can design a video series campaign that fits your business or brand’s needs and budget.
Contact us today and ask us how we can help you produce videos for your series. We’ll sit down with you and create a video series strategy that works for your business and fits your brand's unique tone. We can even help you write scripts and suggest creative ideas to keep your audience interested and engaged, putting your brand in front of your competitors.