Choosing the Best Keywords so Your Blog or Website Will Be the First Impression on Google Search
WHAT IS SEO OPTIMIZATION AND WHY DOES IT MATTER?
SEO incorporation (or search engine optimization) is setting up your blog or website in a way that your ideal users will be able to find your business or brand when they type certain keywords into search engines like Google. Incorporating keywords and tags into your website shows Google what kind of business you do and what services you offer so your ideal audience will be able to locate your webpage.
Ranking high on Google’s search page is the goal of SEO Optimization. Incorporating SEO best practices puts your webpage at the forefront of search engine results and means you’ll have more eyes on your website and services.
With the right SEO keywords, you’ll have a lot more traffic on your website (for free!) which means that you’ll have a higher likelihood of landing your ideal clients.
Read on to find out more about SEO optimization and how to use keywords to rank higher on search engines like Google.
WHAT ARE KEYWORDS?
Keywords are the terms that your ideal audience types into Google when they are looking for a product or service. They are the starting point of SEO optimization. Choosing the wrong keywords might attract the wrong audience to your site, leading to their frustration and attracting the wrong types of clients. That can lead to phone calls and emails requesting a service that is not what you provide.
HOW DO I FIND THE BEST KEYWORDS?
Think about the topic of your blog post and then consider what your audience might type into Google to find the information they need.
Type your keywords into Google to see what kind of predictive text pops up in the search bar. Type a search into google and then see what related searches appear at the bottom of your search. Check Pinterest and Youtube and do the same there to see what your audience might be searching for.
You can also use services like Google Analytics, SEMrush, or Ubersuggest to research and find the best keywords and keyword phrases.
If you are just getting started with SEO optimization and are trying to gain momentum on a new website, consider choosing keywords that have a low difficulty ranking and aren't too competitive. You can work your way up. Once Google sees that you are a trusted authority within your business niche, it will be easier to climb the ranks and get to the top of the Google search algorithm.
HOW DO I USE MY KEYWORDS?
Now that you’ve settled on the best keywords that are most likely to attract and convert your ideal audience, begin incorporating them into your web copy. Find ways to do this organically.
You can include your keywords in the following areas:
the blog post title
the blog post URL
Headings & subheadings
The main text of the blog post (2-4 times per post- especially within the first 100 words)
Anchor Text
Blog categories and tags,
Other metadata like descriptions and alt. text
TIP:
Remember not to “keyword stuff.” The means don’t make it incredibly obvious that you are simply trying to add keywords to catch Google’s attention. Make sure the copy is still clean, readable, and makes sense within the context of your webpage or blog post.
NEED HELP BUILDING OR UPDATING A WEBSITE USING SEO BEST PRACTICES?
The creative professionals at Spivey Media are ready to help you create a brand new website for your brand, band, business, or product. Whether small or large, we can help you craft an impressive and unique website that fits your brand’s unique aesthetic and stands out from your competitors. Contact us today and ask us how we can help you design your new website.