5 Ways a Terrific Blog Can Drive Traffic to Your Website
Blogging and SEO are buzz words that have been flying around the internet a lot lately. We all know what blogging is but what is SEO Optimization? SEO, or Search Engine Optimization has become important as it helps search engines find your webpage and display it to the most relevant users within each relevant search query.
Today’s average internet user reads a ton of blogs and they have become a stellar way to expand your audience reach and improve your brand’s trust while providing valuable content to potential clients.
Here are just 5 of the important ways a great blog can help drive traffic to your website.
SEO Optimization
Having terrific blog posts on your website that are Optimized for SEO can help Google assist you in driving tons of organic traffic and valuable clients to your landing page. SEO Optimization is all about letting the world (and search engines) know what services or products you offer and why they’re the best.
Writing solid blog posts that incorporate SEO Keywords into the content as naturally as possible is the perfect way to make friends with the Google algorithm so your website can start ranking higher in the search for your targeted keywords.
Connects Your Product or Service with Your Ideal Client
Adding a blog with useful information within your business niche or area of expertise can help target customers who are interested in or may benefit from your product or service.
Using the language and keywords of your niche strategically throughout your blog content can help Google identify when your page and a web query are a match. This helps the right customer connect with the right product or service and helps them find the answers to the questions they are looking for or the problem they are trying to solve.
Valuable Content Helps Build Trust
Providing high-value content for your clients helps build trust and establishes your expertise in a particular area. A business with a blog that is current with industry trends, tips, FAQs, and insider information shows the webpage user that the business can be trusted.
With an informative blog, users can make a more informed decision on whether your product or service is right for them.
Repurpose Blog Content for Multimedia Uses to Drive Traffic from Other Sources
The content that you create for your blog can be repurposed for multimedia purposes. For example, this blog post can be repurposed and used to create a Youtube video about why adding a blog to your website can be helpful.
Other uses are reusing the copywriting to create Instagram carousels, Pinterest posts, Tiktok Reels, or email campaigns.
Improving Organic Reach
By creating valuable content for your audience you will begin to expand your organic reach. Creating and posting weekly or monthly blog content is a great way to drive traffic to your website.
Blogging provides additional opportunities to share information with potential customers or clients using photographs, tables, charts, links, and options to include additional helpful resources or links to your products.
Let the professionals at Spivey Media help you design a blog for your business website today. We can also generate amazing content for your blog! At Spivey Media we write engaging blog posts that will help you multiply your current reach and target your ideal audience.
Contact us today for a free consultation and let us turn your website and blog into a highly-converting marketing tool for your business.