Create a Highly Converting Landing Page for You Business Website- 5 Simple Tips
You want your business website to convert your website traffic into valued customers. But how can you make a landing page for your website that is effective in doing so?
Here are 5 simple tips to creating a high converting landing page for your business website.
DECIDE ON A GOAL FOR YOUR WEBSITE
What is the goal of your website? It shouldn’t be to simply generate traffic. Maybe you want to generate an email list for your monthly newsletter. Maybe you want to generate more leads for your business. Decide what the goal of your website will be and then make each page a reflection of that goal.
USE SIMPLE LANGUAGE AND A CLEAR HEADING
Using a killer headline can go a long way in converting a website visitor to a loyal client or customer. Use simple language and keep it clear and concise, 1-2 sentences, less than 125 characters.
USE A STRONG CALL TO ACTION
Use a strong call to action. A good website should use one strong call to action per page to instruct your visitor where they should click next. If your goal is to build your email list, your call to action might be a call to join your monthly newsletter. You can even entice guests to sign up to your newsletter by offering them something free like a PDF checklist or pricing sheet.
USE SOCIAL PROOF
Social proof is proof that someone else (ideally a real person) has used your services and enjoys them and would also recommend them to another person. If you don’t have any social proof yet, consider sending your product out to 10 of your friends for free and asking for their feedback. Post the results on your page. This generates trust with potential customers.
HIRE A SPECIALIST
If you’re not sure how to build a great landing page for your website, we can help. Our experts in copywriting, SEO, and high-converting landing pages, and well as our team of graphic designers and logo designers have what it takes to create a breathtaking landing page and website just for you and your business. We will tailor everything to your specific needs and listen to your feedback to generate something amazing together. Call us today to get started, we can work to fit your budget and unique needs.
Spivey Media serves the Oklahoma City and Norman, Oklahoma areas and beyond. We can help you with all of your business marketing and design needs including web design, photography, video production, streaming ad production, and social media requests.