Generating video content for digital marketing has never been easier. Based on a survey by wyzowl.com, 91% of businesses use video as a marketing tool. If done well, video content can help your brand or business build trust, boost brand awareness, and engage consumers by building conversations around your brand. 

Here are three ways explainer videos and short-form video content can help you grow your business in 2024. 

SEO incorporation (or search engine optimization) is setting up your blog or website in a way that your ideal users will be able to find your business or brand when they type certain keywords into search engines like Google. Incorporating keywords and tags into your website shows Google what kind of business you do and what services you offer so your ideal audience will be able to locate your webpage.

Ranking high on Google’s search page is the goal of SEO Optimization. Incorporating SEO best practices puts your webpage at the forefront of search engine results and means you’ll have more eyes on your website and services.

Read on to find out more about SEO optimization and how to use keywords to rank higher on search engines like Google.