There are many components to building trust with potential clients. One of these pillars focuses on our web presence. If we take a look at our own buying and spending habits, we are forced to ask ourselves, what gets me through the finish line of a purchase? And if you didn’t make the purchase, what happened? Did something make you doubt the purchase? Did you lose trust in the product or service somewhere in the transaction?

Let’s take a look at a few steps that you can take on your business website that can help you build and maintain trust with your clients.

SEO incorporation (or search engine optimization) is setting up your blog or website in a way that your ideal users will be able to find your business or brand when they type certain keywords into search engines like Google. Incorporating keywords and tags into your website shows Google what kind of business you do and what services you offer so your ideal audience will be able to locate your webpage.

Ranking high on Google’s search page is the goal of SEO Optimization. Incorporating SEO best practices puts your webpage at the forefront of search engine results and means you’ll have more eyes on your website and services.

Read on to find out more about SEO optimization and how to use keywords to rank higher on search engines like Google.

Responsive web design is all about creating websites that look good on all platforms! From laptops, wide desktop monitors, to cell phones and tablets, responsive web designs conform to look great on any screen. A responsive web design will automatically adjust to fit any screen or viewpoint.

So what exactly is responsive web design and how can a creative media team help you create one to meet your brand’s needs? We’ll explain in this post.

Here are 5 quick tips to optimize your Squarespace website for SEO.