Kimberly Bastian Kimberly Bastian

5 Powerful Ways to Spend Your Extra Year-End Marketing Budget [2023]

When it comes to end of the year accounting, you won’t get that money back next year in your marketing budget if you don’t use it now. Plus, not maxing out your marketing budget by year end could mean a paired down marketing budget next year since those funds weren’t allocated this year. 

If you’re lucky enough to have leftover marketing dollars at this stage in the year, here are 5 intelligent ways to use those funds for your Oklahoma-based brand or business. 

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Kimberly Bastian Kimberly Bastian

4 Reasons Why Blogging for Your Small Business Is So Powerful

Releasing weekly blogs on your small business website is a powerful way to make your marketing dollars work for you. Not only does creating frequent blog content for your Oklahoma business boost your Google ranking, it also creates valuable trust with future clients, and helps secure your brand’s identity as an industry expert.

Read to the end to find out just why creating weekly blogs for your small business could be the best way to see a return on your marketing investment. 

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Kimberly Bastian Kimberly Bastian

Medical Marijuana Dispensary Advertising: Oklahoma Guidelines and Tips for Marketing Your Cannabis Business

Oklahoma business owners are still ironing out the kinks when it comes to what is legal when advertising and marketing within the Cannabis Industry.

With Cannabis still illegal at the federal level, advertising in a national publication, for example, would raise many red flags and possibly mean court action.
But what about at the state level?

In this comprehensive guide, our experts provide a detailed look at Oklahoma Medical Marijuana advertising laws, plus 5 tips to keep your company within regulations when advertising for your cannabis-related business within Oklahoma state limits.

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Kimberly Bastian Kimberly Bastian

5 Tips for Using Instagram Reels to Increase Engagement

Using Instagram Reels is the perfect way to increase your return on investment and boost follower engagement. Instagram reels have a 22% higher engagement rate than other types of video posts on this platform.

If you are new to using Instagram Reels, you may be looking for a little guidance. Here are 5 of our best tips for using Instagram Reels to increase audience engagement, attract a wider audience, and see a return on your marketing dollar investment.

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Kimberly Bastian Kimberly Bastian

5 Best Marketing Tools for Small Business (2023)

There are so many marketing tools out there these days that it’s hard to decide which ones are worth the subscription and which ones you’ll actually use. Setting up a company profile on a marketing app takes time and subscriptions can be costly, especially if you opt-in for an annual membership.

To save you the time and effort of sifting through the thousands of marketing apps and platforms out there, we’ve narrowed it down to 5 must-have marketing tools for your small business. 

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Kimberly Bastian Kimberly Bastian

DIY: 5 Tips for Shooting a Music Video on a Budget

Shooting a music video is the best way to connect fans with your music. Fans of your tunes love to see music videos that pair with the band’s aesthetic and unique vision. Music videos are a lot of fun to shoot, but even the most seasoned film makers will agree that music videos are hard work.

Music videos are difficult to shoot because they require pooling together large groups of (sometimes unpaid) talent, backup dancers, and performers. You’ll also need to source props, scout and secure locations, and rent camera gear. Once you have these things and you’ve hired a director of photography, shoot days can be long and your videographer will need to complete a long shot list in a short amount of time. This process can be incredibly daunting.

That’s why we’ve compiled this list of 5 of our best tips to produce and shoot a music video while staying on time and budget.

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Kimberly Bastian Kimberly Bastian

Reddit Advertising for Your Small Business (2022)

Reddit had 430 million users in 2020. That number is still growing. Reddit is a great way to find and engage with your target audience and help you see a return on your marketing investments. Are you thinking of utilizing Reddit as part of your marketing plan but not sure where to start?

Read to the end for 4 tips for using Reddit advertising for your small business or brand.

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Kimberly Bastian Kimberly Bastian

Augmented Reality Advertising: An Effective Business Marketing Strategy 

Augmented Reality (or AR) has been shown to be effective in business marketing strategies. Mammoth brands like Jack Daniels, Burger King, and M&Ms have launched highly successful AR advertising campaigns and seen gigantic conversion rates and returns on their investment.

So what is Augmented Reality and how can an AR advertisement be the most clever and effective thing you can do as part of your business marketing strategy in 2022?

Read to the end to discover why Augmented Reality is right for your brand.

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Kimberly Bastian Kimberly Bastian

5 Reasons Why an Email Marketing Campaign is the Best Marketing Move for Your Business

With a slew of free marketing avenues to take, many people imagine that email marketing is a thing of the past. This couldn’t be further from the truth. Email marketing is a highly effective strategy for connecting with your audience and converting sales. A great email marketing campaign can help you connect with your ideal audience in an authentic manner that builds strong trust in your brand and product.

Read on for 5 reasons why an email marketing campaign is the best marketing move for your business.

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