5 Best Marketing Tools for Small Business (2023)

There are so many marketing tools out there these days that it’s hard to decide which ones are worth the subscription and which ones you’ll actually use. Setting up a company profile on a marketing app takes time and subscriptions can be costly, especially if you opt-in for an annual membership.

To save you the time and effort of sifting through the thousands of marketing apps and platforms out there, we’ve narrowed it down to 5 must-have marketing tools for your small business. 

GOOGLE ANALYTICS

You can set your website up to work with Google Analytics helps your business by analyzing your users' demographics, how long they spent on each page, and what content they engage with. This is valuable information that you can use to tailor your website or blog experience to your ideal audience. 

AHREFS AND SEMRUSH

SEMRush and Ahrefs provide valuable insight into how your website is performing. You can also use the site to research SEO keywords and keyword difficulty and popularity.

There is a ton of information in these platforms that, when used analytically, can help you optimize your website. An SEO-optimized company website or blog helps make your page the first thing users see when they search for your strategically chosen and utilized keywords.

[Sound complicated? The professionals at Spivey Media can help- give us a call today]

SLACK

Slack is a great tool to keep conversations flowing in the workplace. They have a free version that works great! In Slack, you can create chat threads about any topics that you might need to have a thread for! Think of it as Reddit for the workplace. The chats are searchable and taggable and you can send direct messages to members of your team. 

META BUSINESS SUITE

Meta Business Suite is a wonderful way to schedule social media posts across your Facebook and Instagram platforms. The interface is pretty user-friendly and you can access it from your smartphone. The platform even helps you select the optimal time to schedule your post based on your audience’s social media usage habits so you are sure to have an audience for your content. It’s a great tool that we can’t recommend enough. 

MAILCHIMP

Mailchimp is an email marketing campaign solution. Mailchimp offers a simple way to design and send newsletters and email campaigns. You can upload your email address list to their page and schedule email blasts to your subscribers. 

READY TO STEP YOUR BUSINESS MARKETING GAME UP? 

The experts at Spivey Media (based in Norman, Oklahoma) are ready to help you meet your business marketing goals and help you see a return on investment. 

We can help you with website design and SEO optimization, we can write SEO-optimized blogs to help you attract your ideal audience. We can even help write, produce, and edit short or long-form video content.  If you’re ready to see a return on your marketing investment, contact Spivey Media today to tell us about your video content marketing goals and we’ll get started on a personalized marketing game plan just for your business or brand.