10 Ways Your Business Website Can Help You Build Trust With Potential Clients

There are many components to building trust with potential clients. One of these pillars focuses on our web presence. If we take a look at our own buying and spending habits, we are forced to ask ourselves, what gets me through the finish line of a purchase? And if you didn’t make the purchase, what happened? Did something make you doubt the purchase? Did you lose trust in the product or service somewhere in the transaction?

Let’s take a look at a few steps that you can take on your business website that can help you build and maintain trust with your clients.

USE A HIGH-QUALITY LOGO

Using a thoughtful, well-designed, and highest possible quality logo across your website and social media accounts helps create visual brand recognition and trust with web visitors and future clients. While it’s good to have a few alternative logos in use in places, make sure that someone researching your business will immediately recognize your branding. This helps them understand what’s yours and what might be a page or information belonging to a competitor.

USE HIGH-QUALITY IMAGES AND VIDEOS

Use images and videos of the highest possible quality. This helps clients see that you’re staying current with technology and it shows that you care about your web presence. You can use photographs and videos from a hired contractor (like us!) or you can source images from a stock photo website like Pexels.com or istockphoto.com

High-quality images are also eye-catching and help with audience retention once a visitor is on your web page. High-quality images are equated with high-quality products and high-quality customer care.

USE SIMPLE TERMS- DON’T GET TOO TECHNICAL

Keep the language on your landing page clean and simple to understand. Avoid sentences that are too wordy- take a moment to assess whether something can be expressed more simply.

Don’t use a lot of industry jargon on your main pages. Something that is a bit more technical to explain might be better said in a blog post or in an explainer video.

KEEP IT CONSISTENT

Keep your branding, logo, color pallet, and type font as consistent as possible. Choose a website domain and social media handles that are the same or similar, if possible.

Your web pages should also be consistent for the most part, use text headings consistently. This consistency will help your web visitors digest your site’s content easier.

SHOWCASE AWARDS AND ACKNOWLEDGEMENTS

Display any awards, laurels, or acknowledgments proudly! These help build trust. Another great way to build trust into your website is to use a secure https secure webpage.

If you take payments on your website, use icons to show what kind of payments you accept.

If you are using a secure payment processor, be sure to let your customer know everything that you’re doing to protect their personal info and payment details.

You can also detail any warranties or guarantees on your page, this way the customer has something to hold your business to, should their experience not go as they had hoped.

SPEAK TO YOUR TARGET AUDIENCE

Speak to your target audience and show them where they fit into the equation. You do this by including explainer videos, how-to videos, or simply by including images of real people or real customers using your product or utilizing your services.

SHOW CLIENTS YOUR TEAM

Show off your amazing crew on your website! You can include a photo and a short bio for each team member or you can highlight a few members and include a group photograph.

Showing off your crew and even your physical location can help build trust and create a sense of familiarity with future clients. Let your clients feel like they are part of the team and welcome them into the fold by giving them some insight into your business's inner workings by introducing your team on your web page.

KEEP YOUR SITE WELL-MAINTAINED AND UPDATED

Keep your site well-maintained by removing any dead or broken links, keep a fresh blog or news section on your website and remove or refresh outdated content.

Many businesses will list their website maintenance vendor in the footer section of their website. This also helps build trust because it shows that your business engages in a partnership with another vendor.

[If you need someone to maintain your website, give us a call or send a text! :)]

REFERENCE YOUR SOCIAL MEDIA

Include links to your social media on your website. This gives customers another point of reference to verify the quality of your services. Facebook and Google My Business are an amazing place for past clients to review your services. Linking active social media pages to your website creates another layer of trust.

MAKE IT EASY TO GET IN TOUCH

Include a clear call to action for web visitors to get in touch. Allow clients multiple ways to contact you. Make sure you include your phone number, email address, and physical address. You can also include a form or a questionnaire for visitors to fill out.

You’ll be able to decide where you want submitted forms to be stored- usually they are sent to the manager’s email inbox and then you can decide how to respond. You’re also able to customize the required fields in each form.

READY TO BUILD A TERRIFIC BUSINESS WEBSITE?

The experts at Spivey Media are ready to convert your website into a clever marketing tool that attracts more members of your target audience. We can help you create a highly-converting landing page using SEO best practices that will increase your likelihood of being viewed by users that are searching for keywords related to your brand or business.

Then we can write custom web copy using your brand’s story that will help generate trust between your brand and your future clients.

We are ready to help your brand be the first thing that web search users see when they type in your service in Oklahoma City, Norman, Oklahoma, or wherever your business is located.

Contact Spivey Media today and let’s discuss your goals for your business website. If you need a total website redesign, someone to maintain or edit your existing website, or someone to write your weekly or monthly SEO-optimized blog, we’d love to make that happen too!