7 Things to Include on Your Business Website Landing Page for More Conversions
Whether you’re building your business website from scratch or you’re revamping it to create a more compelling landing page, there are several things you’ll want to make sure you incorporate to create a successful landing page.
As you browse websites for your personal use, take note of what is attractive and eye-popping to you. Track your personal habits on business websites to see what compels you to follow through and buy a product or recommend a brand to a peer.
This is a terrific way to start thinking about what makes a great landing page. Now that you’re aware of how your brain works as a consumer, you can use this information to create a stellar landing page. Then, you can incorporate a few of these elements that are proven to work at converting website visitors into paying clients or customers for your business.
A CLEAR CALL TO ACTION
Use a clear Call To Action (CTA) and keep it linear throughout your landing page. Using a straightforward call to action on your landing page helps guide users through the experience of using your service and makes sure they don’t get distracted by multiple Calls To Action. Keep the buttons similar, this encourages your end user to click on your button, call, fill out a form, or sign up for your newsletter.
You decide your CTA by thinking about what you’d like your user to do. So, what is your goal? Do you want your web visitor to call you? Would you like to obtain their email address? Would you like them to follow you on social media? Decide what your website goals are and then choose a compelling CTA.
CONCISE HEADINGS
Headings should be concise and clear. This is the first text your visitors see. Headings help break up information into small, easy to digest and read chunks.
What information are you trying to convey on your landing page?
Draft a document that breaks your information up into 3-4 topics and choose a heading for each. For information that is more in-depth, you can create a separate page for that. I like to think of the landing page as a sort of table of contents that lets users know what information they can expect to find on your website. Make sure your headings aren’t too wordy.
If you are running a promotion, like free shipping, be sure to include this information in one of your headings.
WELL-WRITTEN COPY
If writing copy isn’t your strong suit, you can hire a copywriter to write compelling copy for your landing page. It’s okay to outsource if this isn’t something you’re strong at. Well-written copy and high-quality images go a long way in making a landing page look outstanding. (If you are looking for someone to help with copywriting, look no further than the professionals at Spivey Media!)
A GREAT USER EXPERIENCE
Make sure that your landing page is optimized so that it loads quickly. You’ll want to make sure that your website is easy to navigate and that the format of your landing page is easy to understand and not too confusing.
Double check to ensure that all of your links work. Broken links are a big red flag on a landing page and can make the user think that you’re no longer in service or that you don’t provide a quality of service.
Your landing page is a reflection of your business so make sure that it's running in tip top shape.
For tips on optimizing the speed of your landing page check out this article by altexsoft.
SOCIAL PROOF
Add verifiable reviews to your website. You can have past clients review your services on Google My Business or Facebook and then embed these reviews onto your landing page. Social proof gives clients something to hang on to so they know they can count on your services being reliable and trustworthy. Check out this article by Google on best practices for obtaining Google Reviews.
TRUST INDICATORS
Other trust indicators on a website include having an https site so that visitors know that your site is secure. You can also include laurels from any awards your business has won and press from reputable newspaper outlets. Including things like the Visa & Mastercard logos on checkout increases trust as well.
Adding links to active social media sites also helps build trust, so be sure to link your active social media sites to your webpage.
A SHORT FORM THAT IS EASY TO USE
Including a short form on your website that’s easy to use is a great way to get to know your web visitors and convert them into customers. A form with just a few questions like first name, email address, phone number, and the option to add a note, or check a few boxes makes a great way to store email addresses and phone numbers of interested future clients.
NEED HELP BUILDING OR UPDATING A WEBSITE WITH A HIGHLY CONVERTING LANDING PAGE?
The creative professionals at Spivey Media are ready to help you create a brand new website for your brand, band, business, or product. Whether small or large, we can help you craft an impressive and unique website that fits your brand’s aesthetic and stands out from your competitors. Contact us today and ask us how we can help you design your new website.