There are so many marketing tools out there these days that it’s hard to decide which ones are worth the subscription and which ones you’ll actually use. Setting up a company profile on a marketing app takes time and subscriptions can be costly, especially if you opt-in for an annual membership.

To save you the time and effort of sifting through the thousands of marketing apps and platforms out there, we’ve narrowed it down to 5 must-have marketing tools for your small business. 

Each year the number of consumers using email technology grows. Earlier this week, I assisted a man born in the 40s with creating his very first Gmail account- something he’s avoided for a long time but had now become a necessity due to the purchase of his new laptop. In 2020, the number of email users was 4 billion and is projected to increase to 4.6 billion users in 2025. 

So we know email marketing can reach a lot of people. How can we create an effective marketing campaign that will stand out and convert members of your target audience into a customer? 

Here are 5 ideas to increase click-through rates and open rates in your email marketing campaigns.

With a slew of free marketing avenues to take, many people imagine that email marketing is a thing of the past. This couldn’t be further from the truth. Email marketing is a highly effective strategy for connecting with your audience and converting sales. A great email marketing campaign can help you connect with your ideal audience in an authentic manner that builds strong trust in your brand and product.

Read on for 5 reasons why an email marketing campaign is the best marketing move for your business.