Kimberly Bastian Kimberly Bastian

5 Powerful Ways to Spend Your Extra Year-End Marketing Budget [2023]

When it comes to end of the year accounting, you won’t get that money back next year in your marketing budget if you don’t use it now. Plus, not maxing out your marketing budget by year end could mean a paired down marketing budget next year since those funds weren’t allocated this year. 

If you’re lucky enough to have leftover marketing dollars at this stage in the year, here are 5 intelligent ways to use those funds for your Oklahoma-based brand or business. 

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Kimberly Bastian Kimberly Bastian

5 Tips for Your First Day Shooting with a Film Crew

We know if you’ve never been on camera before, it can feel like a daunting experience. The first time I had the opportunity to be on a film set in Oklahoma, I stayed up late the night before researching how film sets run.

If you are shooting a music video, promotional video, instructional video, or explainer video, you don’t need to be a film production expert feel confident and comfortable on set. (That's our job!)

We have compiled a list of our top tips to help you for your first day in front of the camera.

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Kimberly Bastian Kimberly Bastian

7 of Our Best Marketing Tips (2023)

Most brands and businesses have a yearly marketing budget that they need to stay within. Business owners want to know what is the best way to market their product or service and see a return on investment. While there is no magic formula, we do have a couple of tricks up our sleeve.

Here are 7 of our best marketing tips for your Oklahoma-based brand or business.

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Kimberly Bastian Kimberly Bastian

5 Easy Steps to Edit Your Promotional Video

If you are creating a promotional video for your brand, business, or band, you may be wondering where to start. Editing is a time-consuming task but the creative rewards are massive and your promo video could be the most effective marketing content that you’ll create. You can create a promo video with little to no budget and you can even shoot and edit your video on your smartphone.

Here are 5 tips to create a great promotional video from your video footage!

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Kimberly Bastian Kimberly Bastian

3 Ways to Repurpose Your Video Content for Marketing

Video Content is one of the best ways to see a return on your marketing investment dollars. According to research done by Wyzowl, 87% of marketers feel that video has a direct positive impact on sales and 96% of marketers agree that videos have helped increase understanding of their product or service.

Producing a film shoot can take some time and effort but since video content is so versatile, you’ll find that there are several ways to repurpose your video content to make the most out of your investment. Here are 3 ideas for repurposing video content.

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Kimberly Bastian Kimberly Bastian

3 Inventive Ideas for Creating an Engaging Video Series

The most effective way to see a return on your marketing investment is by creating consistent video content. A terrific video series helps create trust around your brand and humanizes you and your business. Videos are the top-performing content on Facebook. Tutorials and behind-the-scenes videos make top-performing content on Instagram. According to HubSpot, 54% of consumers want to see more video content from a brand or business they support. 

Here are 3 types of creative videos you can create as part of your business marketing plan. 

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