When it comes to end of the year accounting, you won’t get that money back next year in your marketing budget if you don’t use it now. Plus, not maxing out your marketing budget by year end could mean a paired down marketing budget next year since those funds weren’t allocated this year. 

If you’re lucky enough to have leftover marketing dollars at this stage in the year, here are 5 intelligent ways to use those funds for your Oklahoma-based brand or business. 

Video Content is one of the best ways to see a return on your marketing investment dollars. According to research done by Wyzowl, 87% of marketers feel that video has a direct positive impact on sales and 96% of marketers agree that videos have helped increase understanding of their product or service.

Producing a film shoot can take some time and effort but since video content is so versatile, you’ll find that there are several ways to repurpose your video content to make the most out of your investment. Here are 3 ideas for repurposing video content.

The most effective way to see a return on your marketing investment is by creating consistent video content. A terrific video series helps create trust around your brand and humanizes you and your business. Videos are the top-performing content on Facebook. Tutorials and behind-the-scenes videos make top-performing content on Instagram. According to HubSpot, 54% of consumers want to see more video content from a brand or business they support. 

Here are 3 types of creative videos you can create as part of your business marketing plan.