How to Navigate Rebranding- 4 Tips for Business Owners
Are you ready to rebrand your company? A small business may wish to rebrand for many reasons including changes in key personnel, rebranding to modernize, rebranding to expand and scale services, or rebranding to attract new or different clientele.
Thoughtful branding is essential to the health of your business. A branding kit includes your finalized business logo, color palette, fonts, brand tone, voice, and other graphics, imagery, and messages.
In this article, we will let you know what your branding kit should include and why each element is so important. When you’re ready to create yours, be sure to consult our professionals to help you generate your very own branding kit or rebranding kit!
BUSINESS LOGO
Your business logo should be designed thoughtfully by a graphic designer who understands color theory, white space, proportion, and scale. Your graphic designer should also be briefed on your business and what you represent and care about. This information will help your graphic designer create a logo that speaks to you and your customer.
Depending on your agreement with the graphic designer, your graphic designer will create a contact sheet that includes several logo choices or logo ideas for you to choose from. You will be able to review your options and select the one that you like best. Once you and your graphic designer have settled on a logo, they will finalize it and customize vector files for your business uses.
Your graphic designer understands design constraints and can create a file or several files for you with different versions of your logo including ones that you can use for your profile pictures, email signature, website, letterhead, and wherever else you may need to upload your logo.
COLOR PALETTE
Color theory is important to business logos and branding because color can intentionally or unintentionally evoke certain emotions in your audience. For example, blue can signal wholesomeness and sincerity, black sets a tone of seriousness, and red shows boldness!
Your business logo will help your marketers develop your color palette for your branding kit. These are the colors that you will use to keep your website and social media templates on brand. You may even love one of the colors used in your logo so much that you decide to paint your coffee shop that color, for example.
Your marketers and graphic designer will be able to provide you with a digital swatch and the exact hex code for the colors that are being used so that you’ll be able to use them again in your website, catalogs, brochures, or Wix storefront for a cohesive look.
PLEASE READ OUR BLOG: 8 Ways a Creative Marketing Agency Can Help Your Small Business Start-Up
FONTS AND FONT STYLES
Your graphic designer and marketers understand font theory and typography and know how to properly marry fonts for your website, marketing materials, signage, and other applications. You can check out some of Adobe’s font packs here.
Your graphic designer should be able to choose fonts that complement each other for different uses on your website like your titles, subtitles, captions, paragraph texts, and more. It may seem like a no-brainer, but there is a science behind selecting the perfect fonts for your web pages and business blogs.
BRAND TONE OF VOICE
Your brand’s tone of voice explains what the voice of your business sounds like and what tone you use to relate to your consumer. Do you speak to your customer like a helpful older brother would speak to a younger sibling? Maybe your brand's tone of voice is more grandmotherly or like that of a warm mentor or trusted colleague.
Having a consistent brand tone helps your customers know what to expect from your online interactions and can even help show them who you are before they come to your place of business or elect your services. This also helps establish brand trust and recognition.
Your content and marketing specialist can help you set a brand tone if it hasn’t already been established. If you have a pre-existing brand tone, even better! Your marketer will adjust their copy writing to embody your brand’s tone of voice when they generate social media and blog copy for your business.
PLEASE READ OUR BLOG: 5 Ways Hiring A Professional Copywriter Can Take Pressure Off Your Staff- Tips for Small Businesses
READY TO CAPTURE CREATE YOUR BRAND KIT OR REBRAND YOUR BUSINESS?
Our marketing and graphic design professionals in Norman, Oklahoma can help you develop your brand kit by designing or redesigning your business logo, color pallet, font style, and more!
Our team of professional marketers, graphic designers, and copywriters is ready to assist you in all things digital marketing and digital content! We even have videographers, photographers, and video production staff on our team to help you generate digital content for your social media, blog, and web pages.
Let our team elevate your digital marketing game and boost brand recognition for your business! Text message us today to get started.