8 Ways a Creative Marketing Agency Can Help Your Small Business Start-Up
Consulting with and hiring a trustworthy creative marketing agency could be the smartest thing you do when starting up your small business. Whether you keep your creative marketing and media agency on a retainer or hire them for individual jobs, developing strong bonds with a creative marketing agency is a great way to cover your bases. Having a creative marketing agency on-call means that you can focus on your areas of expertise in your industry and you don’t have to learn a whole new industry. (That’s where we come in!)
Read to the end to learn 8 reasons you’ll want to have a creative media specialist or marketeer on call.
LOGO, BRANDING, AND GRAPHIC DESIGN
A creative agency specializes in branding and logo design. A great marketing agency will help you develop a brand kit for your business that includes font, color pallet, and a few options for logos that you can choose from. Once you’ve settled on a logo, your graphic designer will be able to help you create variants from this logo for different purposes.
For example, you may need a logo that fits your Facebook profile picture but would prefer a stripped-down version for your email signature. Your graphic designer will be able to help you achieve this.
COPYWRITING FOR WEBSITES, BIOS, AND PRODUCT DESCRIPTIONS
A creative agency has professional copywriters and creative thinkers on staff who can write effective copywriting for your website landing pages, bios, and product descriptions. They are also trained in SEO, so they’ll know how to use language to draw more web traffic to your pages.
READ OUR BLOG: 5 Ways Hiring A Professional Copywriter Can Take Pressure Off Your Staff- Tips for Small Businesses
SOCIAL MEDIA CONTENT CREATION, SCHEDULING, AND MODERATION
Your creative agency has social media specialists on staff who can help you create content for your social media platforms. This includes designing the posts, writing the captions, tagging the content, and creating a posting schedule that makes sense for your budget and type of business. Your social media specialist will typically be available to make same-day adjustments. If needed, you can arrange with your social media specialist to moderate your social media presence by responding to and monitoring social media interactions between your brand and your audience.
BLOG WRITING FOR WEB TRAFFIC
A great media agency will have a professional writer on staff who has written blogs for several different types of companies. These blog writers act as chameleons and become pseudo-experts by researching topics and developing blog content that reads as though someone from your company wrote it. Of course, you’ll have the option to review blogs for accuracy and make notes as needed, but several of our clients trust our work and allow us to write these blogs for them with no guidance.
SEO FOR YOUR WEB PRESENCE
Your creative agency will be experts in Search Engine Optimization. If one of your business marketing goals is to appear higher on the Google search page when a member of your target audience searches for services or products like yours in the area, a creative agency like ours can help you achieve these goals. Our professionals are trained on SEO Keyword placement and SEO best practices in each realm of your online presence and we’ll use our skills to the benefit of your small business.
FILMING AND EDITING SHORT AND LONG-FORM VIDEO CONTENT
Digital media specialists like the ones at Spivey Media are ready to film and edit your short- or long-form video content. You can use this content for Instagram or Facebook Reels, TikToks, YouTube shorts, or LinkedIn posts.
There is so much you can do with video content and you’ll certainly see a return on your investment since video is top-performing content. Video content is also versatile and can be reused or recycled. For example, a long-form video posted to YouTube can also be edited to serve as short reels for your TikTok channel.
WEBSITE MAINTENANCE
A creative agency can help you design and maintain a website that works for your business needs. This can include planning a website design layout, selecting fonts and a color pallet, writing web copy, and integrating responsive web design and plugins to make your site look and run perfectly no matter if it’s accessed on a desktop, tablet, or phone.
HEADSHOTS, TEAM PHOTOS, AND EVENT PHOTOGRAPHY
A creative agency has the tools and know-how to shoot photos for your business for any occasion. Our team of photographers have been hired to shoot headshots for an entire company, team or group photos, event photos, and so much more. We can even provide drone and aerial photography.
We also love shooting film and have a video crew on call to help you film interviews, promotional videos, product videos, case studies, and anything else you can dream up!
READ OUR BLOG: 5 Times You’ll Want to Hire a Professional Photographer as a Small Business Owner
READY TO STEP UP YOUR DIGITAL MARKETING GAME AND TAKE SOME PRESSURE OFF YOU AND YOUR TEAM?
We can help. The professionals at Spivey Media are digital marketing wizards! We’ll help lighten the load by supporting your business in all aspects of digital marketing, providing relief to your busy in-house team and business manager.
Together, we can guarantee that your business stands out from the competition. Call or text us today and let’s talk about how.