5 Things to Include on Your Services Page for Your Business Website
The “Services Offered” page of your website is where potential clients go to find out exactly how you can help them. This is an extremely important page because typically, if a web page visitor views your website, the services page is where they’ll land if they are sold on your brand and seriously considering electing your services or hiring your company.
That’s why it’s so important to make sure the services page of your website is just right. If you are a small business in Oklahoma, read on to find out the 5 things you’ll want to include on your Services Page for your business website.
LIST OUT AND BRIEFLY EXPLAIN YOUR PACKAGES/PROGRAMS
List out your services and include a brief explanation of each service. Make sure you clearly and plainly explain each service and don’t assume that the reader is familiar with your industry terminology. If you need to link a blog with a glossary of terms or include definitions on a hover-over link, make sure you do that.
You don’t want to drive a potential customer away because they can’t understand your industry jargon. If you’re not sure if your language is clear, send your webpage to a trusted friend who doesn’t work in your industry to see what questions arise as they review your site. Ask them to review the content to make sure everything makes sense.
INCLUDE YOUR PRICING
Some business owners shy away from including their pricing on their services page because leaving off the price invites potential customers to contact the business to get a quote. While leaving the option for the customer to request a quote can be a great move, we like to include pricing whenever we can on a business website.
Including pricing gives leads a chance to compare your cost with that of other other businesses in the area so they can make an informed decision. If you are offering a boutique service, it can be a good move to exclude the pricing from your services page, but if you have competitive pricing, it’s certainly important to include it with the information about the services and packages that you offer.
SHOWCASE YOUR EXPERTISE
Let your customers know why you’re the best. If you are offering services with a decade of experience or 20 years in business, be sure to include this information on your service page since this is a great way to sell a service.
Show your customers why you can be trusted and if possible, you can even show them happy clients that you’ve worked for in the past or display your satisfaction rating on this page.
BE PERSUASIVE AND DIRECT
Use the power of persuasion and be direct about the services that you offer. Show that you are confident about providing the service and let your customer know that you’re expecting their call and that you’ll deliver.
INCLUDE A CLEAR AND CONCISE CALL TO ACTION
Include a clear call to action on your services page. This could be an invitation to CALL NOW or an offer to fill out a Quote request that you’ll be able to promptly reply to. It could also be a call to STOP IN TODAY or EXPERIENCE THE DIFFERENCE FOR YOURSELF. If you’re not sure what call to action to use, you can get some inspiration from this hubspot.com list.
NEED HELP BUILDING OR UPDATING A WEBSITE WITH A PERSUASIVE SERVICES PAGE?
The creative professionals at Spivey Media, located in Norman, Oklahoma, are ready to help you create a brand new website for your brand, band, business, or product. Whether small or large, we can help you craft an impressive and unique website that fits your brand’s aesthetic and stands out from your competitors. Contact us today and ask us how we can help you design your new website.