It’s clear that businesses are spending plenty of time and advertising dollars on social media marketing. How do you know that your digital marketing investment is paying off? 

Read to the end to learn about three key performance indicators that can provide insight into your social media return on investment (ROI). 

Generating video content for digital marketing has never been easier. Based on a survey by wyzowl.com, 91% of businesses use video as a marketing tool. If done well, video content can help your brand or business build trust, boost brand awareness, and engage consumers by building conversations around your brand. 

Here are three ways explainer videos and short-form video content can help you grow your business in 2024. 

Using Instagram Reels is the perfect way to increase your return on investment and boost follower engagement. Instagram reels have a 22% higher engagement rate than other types of video posts on this platform.

If you are new to using Instagram Reels, you may be looking for a little guidance. Here are 5 of our best tips for using Instagram Reels to increase audience engagement, attract a wider audience, and see a return on your marketing dollar investment.

Video Content is one of the best ways to see a return on your marketing investment dollars. According to research done by Wyzowl, 87% of marketers feel that video has a direct positive impact on sales and 96% of marketers agree that videos have helped increase understanding of their product or service.

Producing a film shoot can take some time and effort but since video content is so versatile, you’ll find that there are several ways to repurpose your video content to make the most out of your investment. Here are 3 ideas for repurposing video content.