5 Easy Ways To Make Your Business Stand Out On Google Using SEO
Incorporating SEO principles when designing your website, sharing content on your socials, and tagging your photos and video content is the best way to guarantee that members of your ideal audience see your business and understand what services your business offers.
Some media specialists are experts in SEO best practices but you don’t have to hire an SEO expert for your small business. Our media specialists and copywriters are trained on current SEO best practices and are ready to write amazing copy for your business.
Here are 5 ways to incorporate SEO best practices into your business website, copywriting, and online presence.
KEYWORD IMPLEMENTATION ON LANDING PAGES
What keywords would your ideal client type into Google to find you? If you are a bakery in Oklahoma City, your ideal client might type “Bakery in Oklahoma City” or “Custom cakes in Oklahoma City” to find your business.
Since you’re an expert at what you do, chances are you already have a good idea of what your SEO keywords will be. Your copywriter will be able to use a bit of finesse, wordsmithing, and strategy to help intentionally incorporate your keywords into your copywriting. It’s important not to overuse keywords or place them where they don’t make sense. You want to use them naturally and as casually as possible to avoid what is called “Keyword Stuffing,” a practice that is both frowned upon and penalized by the Google algorithm.
KEYWORD IMPLEMENTATION ON SOCIAL MEDIA BUSINESS PROFILES
When creating a caption for a post, remember to include keywords so your caption will be searchable. You can also hashtag a few of your keywords but remember not to include more than 3-5 relevant hashtags.
READ OUR BLOG: 5 Ways Hiring A Professional Copywriter Can Take Pressure Off Your Staff- Tips for Small Businesses
META TAG PHOTOGRAPHS
Meta Tag photos that you include in your business blogs, websites, and social media pages, especially original high-quality photos. When users type your keywords into their search engine, they can find your content more easily if you include metadata in the fields for your photos.
INCLUDE STELLAR VIDEO AND PHOTO CONTENT
Dynamic photos receive preference in the Google algorithm so be sure to opt for the highest possible quality video content. Select the highest-resolution photos and content available for the best results.
READ OUR BLOG: 3 Ways Dynamic Photographs Can Enhance Your Online Presence
HIRE A SPECIALIST TO WRITE BLOGS RELATED TO YOUR BUSINESS
Hiring a copywriter who is trained in SEO best practices is a great way to skip the tutorials and get straight to reaping the benefits of Search engine optimization. The professional copywriters at Spivey Media are ready to give your website an update and we’ll use this opportunity to perfect your website, blog, and social media content so your target audience will come right to you when they need to elect your services or purchase a product just like yours.
Get in touch today about our website design and copywriting services for small businesses.