5 Ways to Market Your Event Using Social Media
In 2024, it can be challenging to boost attendance for events and live music showcases. Many venues and event centers closed down or scaled back their operations during the pandemic, and venue owners still find it hard to generate a terrific turn out for events since many people have embraced staying at home on the weekends.
Event promotion is its own industry, but you can do it yourself with a few of our helpful tips.
HIRE A GRAPHIC DESIGNER TO CREATE AN EYE-CATCHING PROMOTIONAL FLIER
Hiring a graphic design artist to design a flier for your event can go a long way in ensuring the success of your event. Have your graphic designer create something high-quality, polished, and eye-popping that suits the mood, aesthetic, vibe, and theme of your event.
Make sure to let them know if you are needing a design for fliers, posters, or other types of physical handouts or if you are simply needing a flier to post on Facebook and Instagram. This helps your designer know what settings to use and how to best design a flier for your event.
A great flier helps potential attendees visually associate an image with the event. The more they see your amazing poster, the more they’ll think about attending.
CREATE A FACEBOOK EVENT WITH AN ORIGINAL EVENT TITLE
When it’s time to list your Facebook event, remember that you’ll want to give your event an amazing and memorable title. If you are hosting a wine and pallet party, don’t just call it “Wine & Pallet Party: January 2024.” Call it “Pairing Painting with Passion and Wine: A Night to Remember” or something unique and inspiring.
This will give you bonus points with the Facebook algorithm and your event will appear more often on potential attendees’ feeds.
TAG YOUR FOLLOWERS
You can use the tag “@followers” on Facebook to send a notification to each of your followers. This will help make sure that all of your active Facebook followers will be aware of your event.
Essentially, the goal is to ensure that everyone you know is aware of the event and to boost awareness of the event as much as possible. The rule of 7 means that potential customers need to hear about or see your product 7 times before they make the choice to buy your product. It’s the same concept for event attendance, so get creative with unique ways to tell your audience about your event.
ASK THOSE ATTENDING TO SHARE AND COMMENT ON YOUR POST TO CREATE AUDIENCE ENGAGEMENT
Ask your super fans for help! Ask guests that are marked as “attending” to invite their friends and share the event on their feed or story. You can also begin a conversation or discussion on the event page to boost audience engagement and create a stir around your event.
The more people you can get to commit to attending, the more Facebook will respond to your event and add it to the algorithm so you can get even more eyes on your event.
SHARE FLIERS ON YOUR PERSONAL PAGE
You can share event fliers on your personal page and ask the other event hosts to do the same. A great promotional flier that’s posted across several social media profiles creates a memorable visual. Others will be curious about what’s going on and want to get in on the fun as well! You’ll end up creating a sort of “fear of missing out” around your event which is exactly what you want, in this case!
READY TO GO PRO?
The experts at Spivey Media (based in Norman, Oklahoma) are ready to help you meet your business marketing goals and help you see a return on your marketing investment.
We can write engaging social media posts that fit your event or brand’s unique aesthetic and tone. We can also help you create visually stunning videos and photos for your social media posts that can help drive clients to your business here in Oklahoma. One of our talented graphic designers can even create a memorable event flier to promote your next event!
If you’re ready to see a return on your marketing investment, contact Spivey Media today to tell us about your marketing goals and we’ll get started on a personalized marketing game plan just for your business or brand.