4 Powerful Digital Marketing Trends for 2024 & How To Keep Up

With technology advancing quickly every day, we know it can be a challenge staying current with every digital marketing trend.

We know it can be frustrating trying to adjust to these rapid changes in online marketing, so here are four of 2024's hottest digital marketing trends and how to keep up without getting overwhelmed with the shifts.

Threads is emerging as a powerful social media platform

WHAT TO KNOW: Threads was launched by Meta in July 2023 to be a replacement for Twitter. Threads currently has 130 million monthly users that are active on their platform. By 2026, it is forcasted that around 11.3 billion users will be active on Threads, so now is a great time to start easing into the Threads culture and begin using the platform.

HOW TO KEEP UP: Look to other brands to see how they structure their Threads campaigns. Begin by brainstorming how using the app could benefit your brand or business. Some top brands on Threads right now are Marvel, Canva, Forever 21, and TedTalks.

LinkedIn is projected to boost organic reach

WHAT TO KNOW: Speaking of powerhouse social media platforms, LinkedIn recently surpassed 1 billion members. LinkedIn is now officially the largest professional social network. In 2022, LinkedIn saw a 22% hike in user engagement. Experts believe LinkedIn will see a boost in organic engagement in the next year or two, which is incredible since organic engagement rates are dwindling on other social media platforms. Organic engagement is when customers buy your product without being prompted.

HOW TO KEEP UP: Switch your profile to “creator mode” and begin creating and posting video content ads that are fun, playful, and captivating. Creator mode enhances your profile and gives you more in-platform tools.

AI is Being Integrated into Social Media Platforms

WHAT TO KNOW: AI is everywhere. Several incredible apps can help you enhance and focus photographs on the backend or edit text to generate better copy using the power of artificial intelligence. These products continue to grow and become smarter.

Now, platforms like Facebook and Instagram are utilizing AI within their platform. Utilizing AI technologies within the software isn’t unique to social media or Meta platforms. Programs like Adobe Photoshop and Premiere have been rolling out beta AI tools for the past few years.

HOW TO KEEP UP: With AI at your fingertips, why not experiment with integrating some of these technologies into your daily workflow? Choose a few moments each week to experiment with a feature and compare your results and output. Use AI features to generate an alternative caption to your social media content and test which post performs better.

Meta Business Suite has also included a feature to allow you to A/B test video reel titles to see which one your audience prefers. Once it determines which title is preferable, it will begin sharing your content with the optimized title.

When you notice a new AI feature that intrigues you, make a note and think about how you might like to utilize the feature. When you have a few moments of downtime, try the feature and see if you like it. It could enhance and streamline your daily workflow. Ideally, these features should make you think about your work differently, making you a naturally more effective marketeer, even if you use these tools infrequently.

Google’s Search Generative Engine is Evolving

WHAT TO KNOW: Speaking of AI, Google’s SGE (Search Generative Engine) will begin utilizing artificial intelligence to transform the user search experience.

Google’s goal with this forthcoming update is to provide comprehensive information to users and provide relevant follow-up questions. With this update, a user can search for a question, receive a quick answer, and then click on related secondary questions to better understand the topic.

This update is a little worrisome for marketers from an SEO standpoint because many of the tools currently used to help our client’s websites stand out to the Google algorithm will shift.

HOW TO KEEP UP: You can still stand out to Google’s algorithm by greeting share-worthy blog content and high-quality video content.

Creating content worth sharing is the goal. Google will use these high-quality videos in the SGE carousel. Remember to incorporate playable videos as part of your content strategy. You can include these on your website or use them on your site’s blogs or social media pages.

READY TO STEP YOUR BUSINESS MARKETING GAME UP?

The experts at Spivey Media, based in Norman, Oklahoma, are ready to help you meet your business marketing goals and help you see a return on your marketing investment.

We can create short- and long-form video content and photographs that fit the unique aesthetic and tone of your brand. We can also create well-written captions or expertly-written blog posts for your website that help drive clients to your business here in Oklahoma.

Ready to see a return on your marketing investment?

Let's get started on a personalized marketing game plan just for your business or brand.

C ontact Spivey Media today to tell us about your marketing goals.