4 Reasons Why Blogging for Your Small Business Is So Powerful
Releasing weekly blogs on your small business website is a powerful way to make your marketing dollars work for you. Not only does creating frequent blog content for your Oklahoma business boost your Google ranking, it also creates valuable trust with future clients, and helps secure your brand’s identity as an industry expert.
Read to the end to find out just why creating weekly blogs for your small business could be the best way to see a return on your marketing investment.
ANSWERS POTENTIAL CLIENTS’ FREQUENTLY ASKED QUESTIONS
Creating weekly or bi-monthly blog content is the perfect way to interact with your current or future clients. You can use your blog as an opportunity to answer frequently asked questions. You can then link the blog elsewhere in your website. A blog can also be linked in social media pages, or forums such as Reddit.
If you have several clients asking a certain question over and over, it’s a great idea to create a blog topic to answer the questions. Answering questions creates clarity which helps clients feel comfortable and confident when purchasing your product or booking your service.
ESTABLISH YOUR SMALL BUSINESS AS AN INDUSTRY EXPERT
Creating and maintaining a blog that covers a plethora of topics within your industry or niche helps establish your business as an expert. You can use the blog to show off your industry knowledge and expertise. This also creates a sense of trust between you and your client.
They’ll perceive you and your team as knowledgeable, helpful, and competent. Plus they’ll know that you care about your customer service and the value you provide to your clients which also helps create trust.
LOWER YOUR BUSINESS WEBSITE BOUNCE RATE
Creating engaging and valuable content on your website increases the chance that web visitors will “hang out” longer on your webpages which lowers your website’s bounce rate. A lower bounce rate equals better engagement and more engagement means an increased likelihood of converting a web visitor to a paying customer. A bounce rate of 26-40% is optimal. A bounce rate of 70% and above is poor. A great media specialist, like the ones on the Spivey Media team will be able to help you improve your bounce rate to increase your conversion rates. Click here to see Optinmonster’s 12 Tips to Reduce Bounce Rate and Boost Your Conversions
ENHANCES SEO AND BOOSTS RANKING ON GOOGLE SEARCH
Creating SEO-optimized blog content increases your Google ranking which means that your page will appear before your competitors pages when a user searches for your services in your region or looks for help with topics within your industry.
READY TO AMP UP YOUR BUSINESS MARKETING GAME?
The experts at Spivey Media (based in Norman, Oklahoma) are ready to help you meet your business marketing goals and help you see a return on your marketing investment.
We can help you create well-written social media and blog posts that can help drive clients to your business in Oklahoma. We can even help you create a great-looking, SEO optimized website, so you can attract clients in the area that are searching for services just like yours.
If you’re ready to see a return on your investment, contact Spivey Media today to tell us about your marketing goals and we’ll get started on a personalized marketing game plan just for your small business, non-profit organization, or brand.